SERVICES
Copywriting
Good copy is your business’s secret weapon for connecting.
Transform your ideas into words that resonate and inspire. By understanding what keeps your target audience up at night and being clear and concise, you can keep potential and current customers interested and engaged. Combine that with persuasive storytelling, and you’ll be on your way to creating an emotional connection that builds trust.
Copywriting Services
Website Copy
Copy that is aligned with your brand
Call-to-actions that are clear and persuasive
Clear and concise navigation and menu
Website Copy Refresh
Edited product or descriptions and CTAs
Copy that is more aligned with your brand
Improved navigation and menu
Blog Posts & Articles
Creative and compelling articles relevant to your business
Authoritative content that speaks to your brand
SEO-friendly content written by humans (not ai)
Product & Service Descriptions
Relevant and accurate descriptions that effectively sell a product or service
Creative and clever that engages your target audience
Work
AeroPress
WEBSITE COPY
AeroPress is a popular immersion style coffee maker that was invented by Alan Adler, a mechanical engineer and retired Stanford University professor. I worked with agency Shopwell during their website refresh to help update copy on their site.
The Zag
BLOG POSTS & ARTICLES
The Zag is an unconventional source of thought-provoking ideas. It’s a meeting point for people who have decided to veer off life’s conventional paths in pursuit of their own definitions of success. I wrote a couple of blog posts that were in line with The Zag’s voice, while seamlessly incorporating their targeted keywords.
Read: 5 Steps to Host Memorable Dinner Parties with Friends / How to Wipe After Peeing? Maybe It’s Time We Rethink Things
Deco De Mode
PRODUCT & SERVICE DESCRIPTIONS / WEBSITE COPY
Deco De Mode is a full-service beauty salon based in Victoria, B.C. During their website refresh, I worked with the agency Shopwell to update Deco De Mode’s copy. I was responsible for simplifying service descriptions, CTAs, and page descriptions while ensuring their search rankings wouldn’t be negatively affected.
Read: Nail Treatment Menu