Good copy is your business’s secret weapon for connecting.

Transform your ideas into words that resonate and inspire. By understanding what keeps your target audience up at night and being clear and concise, you can keep potential and current customers interested and engaged. Combine that with persuasive storytelling, and you’ll be on your way to creating an emotional connection that builds trust.

Copywriting Services

Website Copy

Copy that is aligned with your brand

Call-to-actions that are clear and persuasive

Clear and concise navigation and menu

Website Copy Refresh

Edited product or descriptions and CTAs

Copy that is more aligned with your brand

Improved navigation and menu

Blog Posts & Articles

Creative and compelling articles relevant to your business

Authoritative content that speaks to your brand

SEO-friendly content written by humans (not ai)

Product & Service Descriptions

Relevant and accurate descriptions that effectively sell a product or service

Creative and clever that engages your target audience


AeroPress lakeside



AeroPress is a popular immersion style coffee maker that was invented by Alan Adler, a mechanical engineer and retired Stanford University professor. I worked with agency Shopwell during their website refresh to help update copy on their site.

Read: Science & Art of Great Coffee

The Zag


The Zag is an unconventional source of thought-provoking ideas. It’s a meeting point for people who have decided to veer off life’s conventional paths in pursuit of their own definitions of success. I wrote a couple of blog posts that were in line with The Zag’s voice, while seamlessly incorporating their targeted keywords.

Read: 5 Steps to Host Memorable Dinner Parties with Friends / How to Wipe After Peeing? Maybe It’s Time We Rethink Things

Deco De Mode Website Mockup

Deco De Mode


Deco De Mode is a full-service beauty salon based in Victoria, B.C. During their website refresh, I worked with the agency Shopwell to update Deco De Mode’s copy. I was responsible for simplifying service descriptions, CTAs, and page descriptions while ensuring their search rankings wouldn’t be negatively affected.

Read: Nail Treatment Menu

DM Sans Logo Green

Supporting clients around the world from Vancouver, B.C.